Digital Marketing

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DIGITAL MARKETING AGENCY – ONLINE ADVERTISING

Our digital marketing strategies are built on the foundation of driving measurable results

[/vc_column_text][vc_empty_space][vc_column_text]Online advertising, also known as digital marketing or digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to deliver promotional marketing messages to consumers. Digital marketing has become the most important form of advertising.

From Google AdWords to advertising on Facebook, it aims to represent the company with minimum investment, but with the most effects. Online advertising offers many advantages over other advertisements.

 

Digital Marketing 1

Costs

Low cost of electronic communication reduces the cost of displaying online advertisements compared to offline ads. Online advertising offers better backwardness than in other media.

Measurability

Online advertisers can collect data about the effectiveness of their ads, such as the size of the potential audience or the audience’s answers, how the visitor achieved his ad, whether the ad resulted in a sale, and whether the ad was actually placed before the visitor.

Formatting

Advertisers have a wide range of ways to present their promotional messages, including the ability to transfer images, videos, sounds and links. Unlike many ads, online ads can also be interactive. For example, some ads allow users to enter queries.

Targeting

Ad publishers can offer advertisers the ability to create custom and narrow market segments for targeted advertising. Online advertising can use geographic targeting to show relevant ads to users. Advertisers can customize each individual ad to a specific user based on previous user preferences.

Display network

The display ad transmits its advertisement visually using text, logos, animations, videos, photos or other graphics. Advertisers often target users with certain properties to increase the effect of ads. Display advertisers (usually through their ad server) often use cookies, which are unique identifiers for specific computers, to decide which ads serve the particular consumer.

Social media marketing (SMM)

Social Media Marketing (SMM) is a commercial promotion that is implemented through social media. Many companies promote their products by posting posts and by offering special offers through their profiles on social networks. Paid ads are used to improve visibility on social networks.

Email marketing

Email marketing occurs when a company sends a commercial message to a group of people by e-mail. Email marketing is the act of sending a commercial message, usually for a group of people, using email. In the broadest sense, any email sent to a potential or current user can be considered email marketing. Usually it means using email for sending ads, searching for a job, or seeking a sale or donation, and aiming to build brand loyalty, trust, or brand awareness.

Search ad (sponsored links or paid search)

Search ad (sponsored links or paid search) allows advertisers to be included in sponsored search results for selected keywords. In addition to setting the maximum cost per keyword (click), offers may include time, language, geographic and other constraints. The search engines used to sell ads at the highest priced prices. Modern search engines rank sponsored ads based on a combination of bid prices, expected clicks, keyword relevance, and site quality.

Advertising on the Web aims to increase the site’s visibility and its better position on the search engines.

If the site has been targeted, it will automatically track and convert the site better, thereby making a bigger profit.
In short, every dollar you spend on advertising on the internet will go back to a percentage of your earnings

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